To strengthen relationships with Canadian macro-influencers, I created the Guerlain Bees community to provide key influencers with personalized gifting and experiences to ensure their relationship with the brand was unique.

Why Guerlain Bees?

In 1853, Pierre-François-Pascal Guerlain gifted a custom fragrance to Empress Eugenie to celebrate her union with Napoleon III: Eau de Cologne Imperiale, presented in a bottle gilded with bees. The bee bottle was born and has been a part of Guerlain's visual identity since. Additionally, Guerlain's sustainable efforts are focused on protecting bees.

This name is a way to emphasize the brand's historic past while highlighting its efforts to ensure the planet's future.

Key influencers were identified as the perfect group to start this community with. Their combined reach was 2,8M.

I introduced the Guerlain Bees community to each influencer along with a timeline of key moments for the brands.

Following that initial call and their agreement to join the community, they were sent flower arrangements with a jar of Guerlain honey. A consultation was then set up with our experts to develop their personalized routine using Guerlain products.

This strategy allowed us to ensure consistent coverage from major influencers in the Canadian community and to develop strong and long-lasting relationships that resulted in increased brand awareness, customer acquisition, and sales.

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