The concept for this content production was to record the testimonials of individuals with different lifestyles as they were sharing why they loved the Matte Velvet Skin Foundation and why it was the perfect product to match their everyday reality.

The campaign featured a dancer, a DJ, a model, a drag artist, an influencer, and an entrepreneur.

I did the casting, wrote the script and treatment for the campaign videos.

Each script takes into account the lifestyle of the individual while working key messages about the foundation in.

Diversity of skin tone, profession, and gender were taken into account when casting in order to accurately represent our targeted audience.