JO-WILFRID TSONGA’S RETIREMENT FOR ATP TOUR (2022)

SOCIAL MEDIA, INTERVIEWS, CONTENT IDEATION AND PRODUCTION

OBJECTIVE: Celebrate Jo-Wilfrid Tsonga’s legacy.


Following the announcement of Tsonga’s retirement, we decided to interview players who either mentioned that Tsonga was an influence in their careers or evolved alongside him to highlight his legacy.


While in Monte-Carlo for the Masters 1000 event, I conducted short interviews with Felix Auger-Aliassime, Ugo Humbert, Gaël Monfils, Pierre-Hugues Herbert, and Nicolas Mahut to put together the multi-media carousel below.


Another piece of content that was produced to celebrate was a carousel of players’ tweets sharing well wishes for Tsonga.


This content allowed us to celebrate the legacy of Tsonga while highlighting the new generation of players that grew up watching him play. It was shared by Jo-Wilfrid and the players featured which allowed us to amplify the content’s reach.

Property of ATP Tour.

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