A pun on life is a stage, the concept of the backstage workshops is to go behind the scenes of influencer’s daily lives and give them makeup lessons aimed at helping them present their best selves when they go on stage, or life.

A key part of MAKE UP FOR EVER’s brand DNA is education, there are MAKE UP FOR EVER Academies around the world with an extensive program that goes from bridal makeup to body-painting.

The backstage workshops bring our makeup education expertise to small groups of influencers by teaching them key makeup techniques and how to incorporate them into their beauty routine; helping us express the brand in an authentic way and highlight specific products.

The small and intimate format of the event grants it an exclusive feel that helps guests feel at ease when it comes to sharing their makeup concerns and creates a girls’ night in atmosphere: caring and fun.

In addition to helping us promote selected products, these events allowed us to create a trusty relationship between influencers and the brand by providing them with an exclusive experience and knowledge on how to best use their makeup products.

Not only was brand awareness achieved by targeting micro-influencers to experience these exclusive events allowing us to reach their audiences.

We also strengthened our relationships with influencers and translated our education DNA authentically by associating everyday gestures with our products and our application technique: teaching them how to get the best out of their products and achieved desired results (the perfect eye liner, best blush application by face shape, color correcting, etc.).

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