ARTIST FACE COLOR FOR MAKE UP FOR EVER (2017)
CONTENT PRODUCTION, EVENT PRODUCTION, INFLUENCER MARKETING, PUBLIC RELATIONS, CONTENT STRATEGY
OBJECTIVE: Create an online teasing campaign to promote a priority launch for the brand and produce local content to amplify engagement.
To promote the launch of MAKE UP FOR EVER's new customizable palette, we put together a digital campaign featuring KOLs.
Makeup artists and influencers were invited to events we produced in Montreal and Toronto where the launch was unveiled.
They were then asked to step in front of a camera to share their thoughts on the new product after playing with it on six key selling points: shade range, texture, pigmentation, application, long-lasting power, and customization.
We used these testimonials to produce a series of videos to tease the launch.
We then enlisted three influencers with an artistic background to create their custom Artist Face Color palette and be our guests on a content production where they would have total creative freedom and create three looks focusing on the three categories of products within the Artist Face Color collection: blushes, contour powders, and highlighters.
Another content production was organized featuring professional makeup artists to highlight the brand's core community.
We picked a renowned Montreal-based makeup artist to act as head makeup artist, she worked alongside four other artists to create looks on a theme: glitter, glow.
As a result of this brand campaign, we generated interest for the new launch among clients all the while fostering a community among influencers and makeup artists since their thoughts of the product were used to present it to the Canadian public.
Weeks before the launch, clients were presenting themselves in stores asking for the “customizable” palette, proving that our campaign successfully translated digitally the key selling factor of the Artist Face Color collection.
Property of MAKE UP FOR EVER.