Our Tools, Your Rules was an inclusive brand awareness campaign dedicated to speak to MAKE UP FOR EVER's core values of exuberance, positivity, passion and creativity while showcasing the brand's wide range of products with the help of 5 Canadian influencers.

I was in charge of building and implementing the digital rollout strategy on our owned digital platforms: YouTube, Facebook, Instagram, email marketing (Mailchimp) and on our brand site (Drupal).

I wrote the website and newsletter content for SEO, social media captions and managed the Facebook Ads campaign. To reach the French-speaking Québec market, the content was produced in French and English.

We achieved 14K page views for the campaign announcement and a 20,7% open rate with the newsletter (1.6% CTR).

On social media, we reached 25K users, 16K of which were through the paid campaign I ran.

An additional 5K users were reached through the influencer's features allowing us to directly tap into their audience.

Property of MAKE UP FOR EVER.