To launch MAKE UP FOR EVER's new Ultra HD Concealer and Ultra HD Powders, I produced content referencing the launch of the Ultra HD Foundation 10 years earlier.

The Ultra HD line is known for its ability to perfect the skin while being completely invisible to the eye and to Ultra HD (also known as 4K cameras), to showcase this key selling point about the product we release unedited pictures. To illustrate the wide range of shades available I cast a model for each shade in order to release an impactful and inclusive campaign.

I built the content strategy to release this campaign on social media and by email marketing.

To celebrate the launch, we also produced an event in Toronto for our influencer and retailer audiences. In addition to being the assistant producer for the event, I invited Toronto top influencers, hired the DJ to animate the night, and provided live coverage of the event on our social media platform to reach the rest of our audience across Canada.

Additionally, I contracted three influencers to create videos sharing their makeup routine using the new Ultra HD launches.

Each influencer was provided with filming guidelines to ensure a consistent result.